From humble beginnings...

We have grown up working and living on a family friends cherry farm in the Yarra Valley, Victoria. In the cherry off season we would work on other local farms picking apples and wine grapes. This planted the seed for our growing passion for fresh fruit and vegetables.

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...to fresh produce sourced with care

From growing, picking and packing we have evolved to now sourcing the highest quality produce for our customers.

...to the best quality and freshness delivered to your door.

Being a family owned small business we really do care about supplying the freshest produce and keeping our customers happy. Attention to detail and personalised customer care is important to us.

We are passionate about produce

Here’s how we’re different.

Carefully selected

Our senior buyer has over 25 years’ experience, working with our partners to source the best quality fresh produce.

Can’t get any fresher

We ‘buy to order’. Unlike other wholesalers, we don’t hold stock. This takes extra work, but it means we purchase your produce on the day or the day prior to you receiving it rather than pulling from cool room stock.

Real prices

Built on trust, we provide ‘live’ market prices, altering pricing according to that days’ supply. This is how we remain the cheapest as we don’t have to account for waste and price variation with preset pricing.